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The balance of light, composition and subject are essential to any great photograph. A food image also has to possess something extra. It has to motivate an emotional response and urge the viewer towards a specific call to action.

Great food photography evokes such a reaction. I call it the "yum factor". It's what entices the viewer to buy into the fantasy. Even though we know the audience can't taste, smell or feel it, the visual impact is so overpowering it can stand on its own.

My mission is to create such a reality.

Take a seat at the table with me.

Tony Lyon